Innovation Judo (March 2014)

Coming up with new ideas is the easy part of innovation. Smart people working together with a spirit of cooperation and the right tools can usually harness their God given talent for creativity But getting others to acknowledge, accept, and implement a good idea in an established organization, now that’s the trick!

Neal Thornberry in his new book, Innovation Judo reveals 7 secret principles that can help any innovator overcome the roadblocks and blockheads that they will inevitably meet on the path to creativity. And these principles do not presuppose an innovation friendly culture. In fact, the profiles in this book will introduce you to innovators who have succeeded even when their organizations’ culture was either not particularly friendly to new ideas or even downright hostile.

This book also, gives the reader a diagnostic tool to help the innovator assess the company’s current friendliness and receptivity to innovation called the ILS (Innovation Landscape Survey). Senior leaders will also benefit from reading this book because they will be shown how to counterbalance the two biggest innovation killers in most organizations; Complexity and Wackiness. Thornberry has particularly sage advice for governmental organizations that often have the most difficult landscapes in which to promote new ideas.
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